Almost all retailers or ecommerce stores face many challengeswhen it comes to advertising their services or products online. Retailers have been into a greater transformation, making hard efforts to make their stronger existence in the digital world. Undoubtedly, ecommerce is not going anywhere. As the demand for ecommerce stores is on a great rise, this is why every retailer must make its presence online and try to stay on top of their business rivals with enhanced sales, revenue, and growth.
As consumers have become more savvy than before, they are more sensitive to know more about the brand’s image, reputation, and popularity while considering quality as well, getting an overall better experience. It just takes one second to attract the attention of customers while they are scrolling through Facebook, Instagram, or Connected , or using an email.
Being an eCommerce store owner, you may have tasks to complete, such as fulfilling orders, managing shipments, and making decisions at every step. It becomes hard for you to handle all the things at a single time. Advertising might be the last thing you have in your mind. There are hundreds of tools and techniques that help you implement marketing strategies for your business.
The trend of video marketing
Today, video marketing is the best marketing technique retailers are considering. Adding video to your ecommerce store has given a great enhancement to conversions. This marketing technique has a stronger staying ability. All you need to add an eye-catching and meaningful video to your website that can grab the user’s attention and convert them into customers ideally.
There may be lots of benefits of adding videos to your websites. First of all, learn why videos are very vital for your ecommercemarketing plan. Videos can boost brand awareness and sales side by side.
How to use videos for selling more online?
Here is the list of some exciting things you should do to use videos when it comes to increasing your sales online:
Popping the landing pages with product videos
Based on surveys, it has been seen that product videos boost the consumer’s confidence while purchasing a product. But make sure you understand that product videos are not a pillar, you must customize those videos to fulfill your marketing needs. There are different ways to customize product videos based on marketing needs:
- Comparison videos: Showing comparison with another product makes consumers understand everything and help them to differentiate between your and another product.
- Explainers: Using explainers show complete details about the product, its working, or how it is different from other products.
- Tutorials: It is the best way to showcase your product in the video, how it is used in the real world.
Use testimonial videos
To stand ahead in the crowd, it is important that you must do something unique. Testimonial videos have multiple benefits for your ecommerce store, such as better social proof, increased credibility, and centering your service or product as an ideal solution to customer’s needs or expectations. A testimonial video must be placed strategically. There are many ways you can follow to create testimonial videos.
Include email marketing
A good email with good graphics and meaningful content is loved by everyone. But it is not sufficient to drive a sale. By adding video to your email marketing, you can make your marketing strategy go a long way. Not every time your email needs a video, there are some certain times when adding a video becomes important:
- Launching a new product or announcing a seasonal campaign
- Announcing important news from a founder or CEO
- When you want to show a human-centered brand story
Adding shareable videos
As we all are social beings, we love to use the internet for a variety of things like shopping. It means that an eCommerce store needs to make an impression on different digitalchannels video attracts higher engagement on different social platforms like Facebook, Instagram, Pinterest, Twitter,Connected, and many others. You should keep an eye on all those platforms, where your ecommerce store may get an appearance. Posting shareable videos organically on social media can become a pillar for paid platforms. This way, you can turn your product videos into ads, leading to higher sales and conversion rates.
Showing a personal connection
Telling your brand purpose or original stories on videos will increase the on-time of a customer on your website. Making your videos more real and engaging with short clips will help you prepare a foundation for your brand. When you are going to show an ‘About’ video, then the purpose of making a video needs to be emphasized, like you are going to attract employees, prospects, or customers, etc.
Taking a video marketing strategy as a tool for your ecommerce store is the key to more users, higher conversions, better sales, and increased popularity in the internet world.