Understanding how to drive traffic from Instagram to your website is one of the most important marketing strategies for any business or brand. Instagram offers incredible features that can help your business stand out from the crowd. With the right marketing tactics, they can be your fast pass-ticket to more sales.
Not sure how to drive traffic from Instagram to your website or product pages? No worries, this post will guide you on this topic. So, in this post, I will break down my favorite marketing tactics that will help your business or brand get the traffic and sales love it deserves- all from Instagram. Let’s take a quick look at the following tactics.
1#: Add a link to your Instagram Link in Bio
Link in bio is one of the best marketing strategies that everyone uses. This is the most common way to drive traffic from Instagram to your website. But unfortunately, Instagram allows you to have only one clickable link in your bio. So, make sure you use to make the best possible use of this single link.
Like many, do you think which link you should put in your bio? I know you have many important links, such as links for your product, social accounts, Facebook pages, web pages, and many more. But you can add only one, then what should you do to connect your Instagram followers with your multiple links?
You don’t need to worry about your multiple links. With LinkBook, you can house all your content in one link. This link in bio tool is free to use. LinkBook allows you to create a landing page to host your collection of links. You can add animated effects to your landing pages to make them superb.
With animated links, you can drive traffic directly from Instagram to your website. Moreover, there you will find tons of quality features for eye-catchy and modern designs to display fantastically. LinkBook has email integrations with Mailchimp, Facebook pixel, and Google analytics. It offers the following features
- Advanced link tracking
- Animated links
- UTM parameters
- Media embedding
- In-depth statistics
- Links scheduling
- Support GIF
Above all, it provides branded domains for your landing pages. Unlike other social platforms, Instagram puts many restrictions on link adding; even short links are considered unsafe by Instagram. But links with custom domains are safe. Once you create your landing page, copy its URL and paste it into the website section of your Instagram profile.
2#: Include Links in your IGTV Videos Description
Unlike the caption of Instagram posts, IGTV posts can have clickable links- making it easier for your Instagram followers to click through to buy your products. Videos are the most powerful medium when it comes to influencing and buying habits. If you use this video strategy in the right way, you can build long-lasting connections with viewers.
It’s worth investing in a 15-second short video. Your viewers can only see your clickable link if they open the video description. So, make sure you use call-to-action in the IGTV title and your audience something interesting.
3# Add Links to your Instagram Stories
You can add swipe-up links to your Instagram stories. When someone swipe-up, they will be redirected to the desired page you want to promote. To make your story more engaging, be sure to keep the base of the frame-free so your viewers can see the “See More” text more clearly.
I highly recommend everyone to use a third-party tool that will allow you to create a landing page to host your multiple links. I know you love to promote many of your products. Wouldn’t it be nice to get more from your swipe-up link? Of course, well, then use LinkBook link in bio tool, which offers premium features at zero cost.
4# Curate Instagram Stories highlights
Using Instagram stories highlights, you can consistently drive traffic from linked Instagram stories beyond 24 hours. This feature is incredible- allowing you to group your stories and permanently feature them on your profile. Curate a short library of your evergreen Instagram stories you want to feature on your profile.
5#: Use Paid Promotions
You can promote your products with paid promotions. Make sure you use an Instagram business account. Login in your app and head over to your profile. Tap “promotions” and then “create promotions.” Choose your product, post, video, or anything else you want to promote.
Once you choose, fill in the details. When you have done all, Instagram will ask you to select a target audience, budget, and promotion duration. Once you create, Instagram will review it. If it meets the criteria, Instagram will run your promotion.
Conclusion
If you’re serious in your business- looking to drive sales and traffic from Instagram to your website, use the tactics mentioned above. What tactics do you use to drive traffic? Please don’t forget to share your thoughts below in the comment section.